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Title of Dissertation: EXAMINING THE EFFECTS OF HOPE AND FEAR APPEALS ON COGNITIVE PROCESSING Jill Cornelius Underhill, Ph.D. 2012 Dissertation Directed By: Professor Trevor Parry-Giles Department of Communication The potential of hope appeals as persuasive messages relative to other types of emotional appeals is unclear.

Fear Appeals Dissertation

Fear appeals have been predominantly studied in the context of education, marketing, and health awareness campaigns, with the intent to alter intentions and motivate individuals to act on a message. Much of the research has been directed at establishing the relevant variables in both the target of the message, as well as the message itself.

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Fear appeals are messages that try to persuade people about the potential harm that may happen to them if they do not accept the messages’ recommendations (Tannenbaum et al., 2015).APPEALING TO FEAR A META-ANALYSIS OF FEAR APPEAL EFFECTIVENESS AND THEORIES BY MELANIE BETH TANNENBAUM DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Psychology in the Graduate College of the University of Illinois at Urbana-Champaign, 2015 Urbana, Illinois Doctoral Committee.Second, I investigate the literature on fear appeals and theory, political communication, and health communication to show that discrepancies exist among scholars and practitioners about the use and effectiveness of fear appeals. Fear appeals may not be the most effective tactic to portray audience feelings of control (Bailey, 1987).


Fear appeals are frequently used in anti-smoking advertising. The evidence on the effectiveness of fear appeals is mixed and in some studies strong fear appeals have been found to reinforce the undesirable behaviour. Individual self-efficacy may play a role in moderating the effects of fear appeals.Fear appeals are persuasive messages that draw attention to the negative consequences (e.g., academic failure) that follow a particular course of action (e.g., not engaging in lessons) and how negative consequences can be avoided with an alternate course of action.

Fear Appeals Dissertation

Fear Appeal Theory The use of fear appeals is common in many types of marketing communications. Huhmann and Brotherton (1997) have conducted a content analysis of popular magazine advertisements. They found that of 2,769 magazine ads examined, 131 contained fear appeals.

Fear Appeals Dissertation

APPRAISAL OF CLASSROOM FEAR APPEALS 1 Abstract Prior to high-stakes examinations teachers use messages that focus on avoiding failure as a motivational strategy. Such messages, referred to as fear appeals, have been linked with negative outcomes.

Fear Appeals Dissertation

In particular, this paper includes the following sections: introduction, definition of a fear appeal, use of fear appeals, theories of fear appeals, overall findings from the fear appeal theories.

A Focus Group Study of Baby Boomers' Processing and.

Fear Appeals Dissertation

The fear appeal literature is examined in a comprehensive synthesis using meta-analytical techniques. The meta-analysis suggests that strong fear appeals produce high levels of perceived severity and susceptibility, and are more persuasive than low or weak fear appeals.

Fear Appeals Dissertation

This dissertation provides an insight into the Road Safety Authorities (RSA) use of fear appeals to communicate a public health message. The RSA use fear appeals such as shock, threats, scare tactics and emotion to communicate a public health message. A fear appeal is a means of.

Fear Appeals Dissertation

Recent: the fear appeal debate in Health Psychology Review. In early 2018, a controversial paper was published that aimed to summarize the research on fear appeals as well as the history of this research. It sparked a lively debate, and seven commentaries were published.

Fear Appeals Dissertation

PUTTING THE FEAR BACK INTO FEAR APPEALS: THE. EXTENDED PARALLEL PROCESS MODEL KIM WITTE. ABSTRACT. The fear appeal literature is diverse and inconsistent. Existing fear appeal theories explain the positive linear results occurring in many studies, but are unable to explain the boomerang or curvilinear results occurring in other studies.

Fear Appeals Dissertation

This thesis includes several studies on the use of fear appeals in social marketing advertising. The first study uses a content analysis to examine the use of fear appeals in a sample of 589 social marketing television ads. The social marketing ads represented five health-related behaviors (smoking, drinking, driving while impaired, drug abuse, unsafe sex) in five countries (Canada, United.

Stop Smoking Campaigns: Fear, Guilt and Shock.

Fear Appeals Dissertation

The origins of low-fear appeals in consumer product advertising can be attributed to Listerine’s 1920s advertising campaign in which a market for mouthwash was essentially created from nothing. At the time of airing, the average person bathed once a week, never put on deodorant and body odours were accepted as part of life.

Fear Appeals Dissertation

A Critical Review and Analys is of Fear Appeals in the Information Security Context Volume 41 Paper 13 however, that the fear appeal pres ents a truly efficacious coping mechanism.

Fear Appeals Dissertation

An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative.. Fear appeals are often used in marketing and social policy, as a method of persuasion.